The YOAMO305 Pop-up Shop opened its doors on December 1, 2015 in the Gesamtkunstwerk Building just west of the Wynwood Arts District in Miami and will be keeping them open well beyond Miami Art Week and into the Holidays. Everything about this gallery-inspired retail space conjures the expression verbalized by a pair of juicy red lips painted on a giant green wall that greets visitors as they enter. In Miami’s most appropriate lingo, everything about the YOAMO305 shop is SUPER CUTE. There is, quite literally, no better way to say it.
YOAMO305 has evolved from its first days as an idea sketched out on the blank page of a worn out Moleskine notebook in 2006, to an iconic symbol that is synonymous with Miami. The highly coveted t-shirts, large and small canvas bags, slick snap back caps and other cute paraphernalia, are meant to evoke love for a particular sense of the local that embraces Miami’s unique cultural identity, one that has been a couple of generations in the making. Beyond a mere symbol, YOAMO305 communicates appreciation in admiration of our beloved MIA. The shop, a celebration of this magic city, is currently housing a variety of mostly local brands and products that mirror the intention to keep spreading the love.
Fachenta, a Nicaraguanism that reflects the backgrounds of its creators -Lissette Ramírez and Natalie Llopis Haque, describes a presentation to the world that expresses pride in oneself, like putting one’s best face forward no matter what. It is an attitude of extraordinary coolness expressed in the spirit of self-love.
Through the vibrant colors of these purses, handcrafted in Bali, Fachenta celebrates artisan & exotic fashion from around the world and brings it home to YOAMO305, “We could think of no better place to house our love for beautiful things.”
May you always walk with your head held high.
Faith and Science
In a special collaboration with modern day alchemist Karina Hayes, YOAMO305 has dreamed up a one of a kind, all natural wellness product line. From biodegradable hand made soaps to hand poured exquisite candles, each product carries within its essence the magic of Alchemy.
Scent combinations include the YOAMO305 Signature, Rose Pomegranate Passion, with fragrances of rose, pomegranate and passion fruit along with other fascinating blends such as, Cinnamon Orange Nutmeg, Keylime Poppyseed, and Chocolate Crème Brulee.
Part of yet another special collaboration with artists Eva and Pepe of the Hippiebots, YOAMO305 brings to life a one-of-a-kind inspired collection. Handmade and custom molded with resin, there are no two Hippiebots that are the same. That’s because each contains a world of its own comprised of specially curated crystals, gemstones and other curious novelties. A gorgeous, handmade crystal and gemstone necklace accompanies each Hippiebot.
For this unique collaboration, we’ve curated contents that speak to the city’s electric and eclectic culture – from traditional evil eyes and Tibetan blessed Buddha charms to seashells and glitter. Of course, those curious enough will also spot a YoAmo305 in each.
While discovering the contents of each is an experience in itself, it is believed that each Hippiebot chooses its owner. When it happens, you’ll know.
FROM A HIGH FREQUENCY DIMENSION, THE HIPPIEBOTS TELEPORTED HERE TO SPREAD LOVE, JOY, HAPPINESS AND UNLIMITED POTENTIAL.
I Love Miami 365
I Love Miami 365 is a year long photo journey that celebrates the adventure of what it means to live the vibrancy of the moment in a city that favors free spirits. Alissa Christine, a Brazlian American Miami Beach based artist, brings us the gift of her self expression through photography in a book that conceptualizes every instance as art and gives the viewer access to discover the city through a unique and personalized lens.
Colorful, full of texture and timeless are some elements of Welle Swimwear, the first collection of Katz Hernandez and Rita Blondet, who show that sportswear and good design are synonymous.
Welle is a German word for wave pronounced ‘vele.’
After catching the waves, a 100% eco friendly towel may just be what you need to dry off and decorate your beach, pool or travel session.
So, come and see us at our new casita at the Gesamtkunstwerk Building…
From Miami with love… ¡Ya tú sabes!
2930 NW 7th Ave Miami, FL 33127
STORE HOURS: 11AM – 4PM
WORDS WOVEN TOGETHER BY Catalina Ramírez
PHOTO CREDIT: David Turk