Das Naiz: The Selfie God Guru

When you are the most epitomized duo in Indian history and you gotta get the selfie just right… Screw exile. #nofilter

If you think taking too many selfies is a waste of time, you might be right. If you think filling up your Instagram account with selfies is an indication of narcissism, you also might be right.  However, Das Naiz is here to remind you that the selfie is a powerful tool that should be used time and time again; and just to be sure, one more time.  All those selfies do serve a purpose, believe it or not.  So go ahead, snap away, take a few dozen selfies, feel good about self, do self-care via the selfie, live vicariously through the selfie, be the selfie.  There is no wrong or right way to do it.  The only point is this: that you should be hashtagging the selfie life to death, the selfie life is where it’s at; and when you mix selfie with art you spiritually transcend.    

Das Naiz: The Selfie God Guru

When the girls are out having fun and someone announces a selfie and everyone’s hands go up like, wait dude- let me fix my hair. #girlsjustwannafixhair

Das Naiz is here to challenge your notions of selfie and the selfie culture.  Armed with armfuls of Hindu gods and goddesses, the selfie gets put to work –transitioning meditation realms and battling against the powers that be, the selfie concept reworks itself into a state where all beings pray for happiness and teeter between bliss and dismiss.  A little tongue in cheek, but something resonates like a Tibetan bowl chiming us into a deep state of mindfulness.    

Das Naiz: The Selfie God Guru

‘The Last Cupcake’ feat women in art history (From left to right: Mughal miniature, Egyptian hieroglyphic, Mumtaz Mahal portrait, Rajasthani miniature, a Buenaventura José painting, Olympia by Manet, a Eugene Delacroix painting, persian miniature from Firdausi’s Shahnameh, persian miniature by Ostad Hosein Behzad, Japanese miniature, Artemisia Gentileschi, Leonardo DaVinchi and another mughal portrait.)


The selfie is not much different than a commissioned painting of yesteryear.  Das Naiz hints at the obvious self-proclaimations made by both –the need to self-gaze, to navel-gaze, to self-worship, to document self, to leave self behind as legacy.  Selfies will be, for future generations, a type of Baroque painting, highly stylized and coveted; except now, according to today’s technological artifice, the selfie is much more accessible and easy to do than an artistically contracted painting on canvas.  Yet, one needs to consider the proper equipment.  Just as funds prevented people from hiring an artist for portrait, certain people don’t have access to the means to take a selfie, they don’t have the capital to buy the phone or camera with which to selfie out into nirvana.  The selfie is the modern day response to a portrait; albeit both equally as expensive and exclusive in their own rights.  One must consider the status symbol that both paintings and selfies imply.  

Das Naiz: The Selfie God Guru

When you at a crazy house party and shit gets real: Must. Document. Everythinggg.

A selfie can be used to conjure.  Whether you’re looking to combat patriarchy or parody any pop culture reference, the selfie is here to enlighten us all.  It comes for the Tinder account scroller, the selfie pole tricks at social events, and Snapchat bae.  What can glorify the selfie more than putting the selfie in the hands of Krishna and Radha?  What can open our third eye better than seeing the Instagram logo beam from the heart chakra of Buddha?  Das Naiz captivates us with the selfies that speak to our selfie souls.  With modern day technological jargon and cultural references, these pieces of art are a product of our times.  We feel at peace looking at them because they break us into pieces that can be seen as a reflection of our previous lives should you believe in reincarnation; they allude to future versions of selves that will evolve far beyond the selfie –god and goddess forbid.  

Das Naiz: The Selfie God Guru

A “Casualie”, (noun):The act of taking a selfie as though by accident, with no intention of looking pretty.  #casualie

So while you’ve over there pondering whether or not another selfie is one too many, one too much, Das Naiz encourages your behavior; Das Naiz pressures the selfie into existence and persistence.  Das Naiz, aka Adrita Das, is an “illustration and visuals laced with dark humour intended mostly to make people feel better about their lives.”  Therefore, if the selfie brings you happiness, then by all means, take a few more, make entire folders for selfies, turn all social media accounts into a shrine for the selfie.  There are no limits; let the selfie make you limitless.  Just as the elite were painting themselves time and again, reinventing poses, changing costumes, we, too, can model our current actions after those who came before us and in that way become mirror images of previous selves in order to replicate onto future selves.  Selfie away, selfie until the future has swalows the selfie whole and we are nothing but a floating nebula of selfie ecstasy.

Find Das Naiz here and here.  


WORDS BY:  Jacklyn Janeksela

jacklyn janeksela, MFA is an artist and an energy. Find her work @ art mugre, jota cuadrada, &female filet. Her music with The Velblouds @ band camp.

2 thoughts on “Das Naiz: The Selfie God Guru

  1. Guru says:

    Why can’t you dare to do same thing with your religion.
    Respect other religions. Then only we respect you. We r goint to file FIR on your weird thing

  2. Sagar says:

    You nonsense.

    You have made fun of great indian culture and gods.

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