Story by John Hood
Cushy would be a compelling concept even if its name didn’t evoke dreams and desires. Billed as “a one-stop shop for businesses to get their vision realized”, the company’s officially called Cushy Gigs, but everyone in town knows it simply as Cushy. And when we say everyone in town knows this outfit, we mean literally everyone. Just slip into a Cushy t-shirt and make the rounds in Wynwood and see what kinda fast and unanimous reaction you get. Then again when the main man behind the brand-stander is a made member of the renowned MSG Cartel, it’s no surprise Cushy’s known by folks far and wide. What is kinda surprising is that no one pegged the name to the concept before now.